Marketing Manager

The Marketing Manager will coordinate ConferED's marketing programs across digital campaigns, content, lead generation, and sales support.

Responsibilities

• Develop and execute marketing campaigns supporting company growth.
• Coordinate email, website, SEO, content, social, and digital marketing activities.
• Work closely with the US sales team on pipeline-generation initiatives.
• Develop campaign calendars and track execution.
• Manage marketing databases and audience segmentation.
• Develop messaging for different association and professional-education audiences.
• Coordinate landing pages, case studies, newsletters, and other marketing materials.
• Monitor campaign performance and recommend improvements.
• Manage marketing projects across internal team members and external resources.
• Maintain consistency across ConferED and DigiVision communications.

Qualifications

• 4+ years of B2B marketing experience.
• Strong project-management and communication skills.
• Experience with email marketing, CRM platforms, SEO, and digital campaigns.
• Strong understanding of lead-generation funnels.
• Comfortable analyzing marketing data and campaign performance.
• Excellent written English.
• Experience with SaaS, events, professional education, or association marketing is helpful.