Digital Marketing Specialist

The Digital Marketing Specialist will execute and optimize ConferED's digital acquisition and engagement programs.

Responsibilities

• Build and manage email marketing campaigns.
• Support search engine optimization and website performance.
• Create and optimize landing pages.
• Manage digital advertising campaigns when required.
• Segment audiences and maintain marketing automation workflows.
• Track campaign performance, conversions, and lead sources.
• Conduct keyword and competitor research.
• Support retargeting and lead-nurture programs.
• Work with content and design teams to produce campaign assets.
• Maintain campaign reporting dashboards.

Qualifications

• 2+ years of digital marketing experience.
• Hands-on experience with email marketing and marketing automation.
• Working knowledge of SEO and web analytics.
• Familiarity with Google Analytics and related marketing tools.
• Strong analytical skills.
• Ability to manage several campaigns simultaneously.
• Excellent attention to detail.